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It looks as though the Yahoo-Microsoft transition is starting to become reality. The companies announced last week that Microsoft’s Bing was powering Yahoo’s organic search results in the US and Canada. Earlier this week, the companies also gave advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads. As this transition begins to unfold, we can start to see what some of the changes will be and how they might impact the future of search.

As the chief architect of Sun’s Community Equity 2.0 (CE2.0) project, Peter Reiser is considering the place of the individual in a social network from the perspective of a computer scientist, a sociologist, a psychologist, and a carnival ringleader. An attempt to mesh Web 2.0 technologies with corporate communities, he hopes to inject fun and serendipity into information exchange. In one of the more exciting technologies I’ve seen, CE2.0 is equal parts Facebook, corporate intranet, and community forum. The ability to aggregate and display community participation, and to profile the individual on a community equity model is incredibly innovative.

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