Oct 18 2010

RatePoint Review – How to Improve SEO, ORM & SMM


Steve Wiideman had the privilege of talking with RatePoint Channel Marketing Manager Bryan Caplan, who gave him an extensive tour of the various facets of RatePoint. Unlike typical business rating websites, RatePoint provides you with an onboard review tool for your website (see www.saltwaterfish.com for an example), encouraging prospects to do their diligence on your website as opposed to searching elsewhere where they may stumble upon false ripoffreport.com and complaintsboard.com (this improves online reputation management (ORM), which increases action rates). Once a review is received, you can optionally syndicate the review to your Facebook, Twitter, or Google Buzz profile, thus improving social media marketing (SMM) and instilling trust with prospects who follow your social profile statuses. For local businesses, having RatePoint reviews publish reviews can be a major win. The product team at RatePoint worked with Google recently to improve their listings with better “Rich Snippets” for greater stickiness in Google Places, Yahoo! Local, and Bing Local. Citations (business mentions) and quality of reviews both play a role in where you rank in local search. The low end cost is only $25 which allows you publish several reviews and use the cool onboard tool on your website. Give it a try and leave me a comment to tell me what you think.


May 21 2010

Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

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http://sutiknoslamet.com/moneywebsite.htm


May 16 2010

What are the features or benefits of Web 2.0 applications which improve upon older style web sites?


Mar 27 2010

SEO Traffic Spider | Using SEO to Improve Your Business Visibility

Today, the new age marketing calls for the online and social mediums to promote and advertise your brand. Its time companies position themselves and re-affirm their stand among the competition by opting for cost-effective solutions that guarantee profits and returns. And, one such sure-shot door to making profits is ‘Search Engine Optimization’ that fetches remarkable results in various stages of your business growth. SEO services are cost-effective services that ensure increased visibility and ranking leading to increased productivity, better quality and better services. In the long run all these factors contribute to resurrecting a strong and a stand-out position for your company in the corporate sector.  

SEO provides a platform to companies, entrepreneurs to advertise and promote their services across the globally widespread media of internet. Building your website using SEO strategies would help you drive a large traffic towards your site and boost your ranking in the search engines like Google, Yahoo, Ask. This tends to increase your visibility and spread awareness about your website, blog, thus, leading to your immense publicity, which otherwise wouldn’t have been feasible without hiring paid advertising companies. Thus, SEO is an extremely profitable online marketing strategy that targets a large number of online consumers. This is a dependable tool for people looking for promotion and profitable results, nevertheless, the financial crises in the economy world wide.  

SEO guarantees your wide-spread exposure to the largest percentage in consumers, ‘the online consumers’. With SEO you can ensure better quality hits wherein more consumers with real interest in your services and products visit your website, who would have otherwise been unaware of your company without SEO. Search engine optimization helps you know your audience better and help you strategize ways to retain your regular online audience and appeal a wider belt of consumers by channelizing appropriate advertising strategies targeted at them. Thus, SEO helps you to make the most value for your money spent on your online advertising strategies. Through SEO, one can expect long-term sustainability and growth in their business scales.  In these tough times when offline marketing strategies demand huge amount of money for promoting and advertising products, one can comfortably cash on SEO for ensuring cost-effective means of online promotional strategies for products and services.  

If one were to give pointers on how SEO helps you grow your business and reach out to maximum consumers, below are some comprehensive points:

Increase visibility: SEO helps your website to acquire top positions in the search engine pages. It optimizes the usage of key words in the content so that it appears maximum number of times on the search engines. This will increase your visibility and derive more traffic towards your site.

Brand awareness: If your website continues to grab top positions or appears in the first few pages of the search engines, chances are quite likely that your website is opened by maximum online viewers. This happens with the maximum usage of key words. You may also use your brand name as your predominant key word, as applied by iconic companies like LG, Samsung et al. This will for sure increase the awareness of your brand / products / services you endorse or sell. So in order to create maximum brand awareness, either optimize your brand name or any other generic terms used by online consumers to drive heavy traffic to your site and increase your brand awareness.

Your Advertising: Your online positioning plays an integral role in your online marketing strategies. If you visibility is within the first few pages of the search engines you are likely to get clicked by a large belt in global audience.  The more you are clicked, the more you appear within the first few links of the search engines. Not only clicks ensure your product’s promotion, but, you are also promoted by your company’s discussions on the social media like facebook, twitter etc.

It’s time all business enterprises, both small and big hire an SEO professional to considerably improve their visibility, ranking, advertising, and thus, their productivity. SEO today is the perfect solution for business enterprises looking forward to create hype about their brand / services in the online arena. Undoubtedly, today, SEO is one of the most dependable solutions for corporate sectors to beat the global recession.


Mar 15 2010

5 Simple Steps To Building Links To Your Website And Improve Your Ranking On Search Engines

Ranking high on all the major search engines is very easy, and it involves following the simple steps outlined in this article. There are several ways through which you can optimize your website for search engines and become visible and rank high on these search engines.

1. Write and submit press releases about your website. When you submit your press release to press release sites, these sites then submit your press release on major search engines. Your press release can also be further picked and published by other website and blogs, and this further increases links to your website. All you have to do is to make sure that your website URL is included in your press release.

2. Participate in forums and online groups that relate to your niche or topic. By having your keywords and your website URL in your signature, you create many links to your website when participating and making posts in these forums. Some of these forums have high popularity rank, so by having links to these sites, you also increase the popularity rank of your website.

3. Write and submit articles with your website URL to as many directories as you can. You can also post your articles on your website and encourage other webmasters to publish your articles as long as they include your resource box and website URL. Articles help to create thousands of links to your website, which helps to increase your ranking on search engines.

4. Exchange links with other webmasters that are in your niche. This is particularly powerful if websites with which you exchange links have high popularity rank.

5. Write product or website reviews, include your website URL and post these on websites that have high popularity ranks. This increases links to your website and also help to drive traffic to your website through other websites.

Follow these five steps and you will soon see that your ranking on search engines increases and you get massive volumes of traffic driven to your website. If you want to succeed in SEO and link building, it is essential that you use several strategies as outlined in this article.


Mar 3 2010

What Are Backlinks? – Backlinks To Improve Traffic And Rankings

If you want to improve your rankings and traffic for your site or landing page you need to have backlinks, and a lot of them.  This article will talk about what backlinks are and the best places to get them.

Google puts a large emphasis on backlinks when looking for relevant sites for a natural search.  If you want to improve your natural listings and rank higher on Google you need to increase the number of backlinks to your site.  Here are some tips in helping you choose where to place your backlinks.

What is a Backlink?

In simple terms, a backlink is a link from another site that links to yours.  Backlinks that come from higher page rank sites have more value to your site.  Most people try to get backlinks from sites that have a page rank of 3 or higher.

“Do Follow” or “No Follow” Links

A “no follow” link tells the search engine not to follow the link while crawling the website.  This means that if you submit and article with links to a site that is “no follow”, you are getting minimal benefits from that site.  Many experts will tell you not to bother submitting your articles to “no follow” sites if your main purpose is for backlinks.

Get Backlinks from Sites That Are in Your Niche

Although you can get backlinks from most sites online, search engines do put more value on “relevant” backlinks.  It is worth the effort to find sites in your niche.

Do Not Link to “Spammy” Sites

Some sites and the links attached to them are seen as spam by the search engines and could cause you to be penalized by them.  Again, linking to sites with high page rank will normally be fine.

Be Consistent in Generating Backlinks

In order to be listed naturally, search engines want to see increases in backlinks at a natural pace.  If you want to generate 5 backlinks a day, that is fine.  Just make sure that you don’t do 1 link on the first day, 25 the next and then 2 the third and another 25 the fourth, etc.  Search engines will penalize you for generating at an inconsistent speed.  A good pace is up to 5-7 links per day.

Places to Generate Links

The following is a list of ideas of places you can get more backlinks to your site.  The list is far from exhaustive, but will give you thousands of places to place you links.  Remember to pace yourself.

Article Submission Sites – EzineArticles, GoArticles, Article Dashboard, etc.

Social Bookmarking – Bibsonomy, Diigo, folkd, etc.

Social Networking – Twitter, Facebook, MySpace, etc.

RSS Feeds – Feedbomb, Feedplex, Icerocket, etc.

Forum Posting – Forums that relate to your niche market

Blog Commenting – Blogs that relate to your niche market

Web Directories – Yahoo, Dmoz, Jayde, etc.

Website Reviews – Creamaid, Abestweb, devshed, etc.

Press Releases – Businesswire, clickpress, prleap, etc.

Exchanging Links – Sites that are related to your niche

Classifies Ad Sites – USFreeAds, Adlandpro, Craigslist, etc.

E-book Directories – ebookdirectory, ebookjungle, ebookbroadcast, etc.

“Site of the Day” Sites – picks.yahoo.com, blackstump, coolpick, etc.

Backlinking Services – linkadage, textlinkbrokers, buy-ad-links, etc.

The main points to remember are to build up your backlinks slowly and consistently, make sure that they are from relevant and high page rank sites, and that the links that you are building are all “do follow” links.


Feb 17 2010

How do I get backlinks to improve my website ranking?

I can’t seem to get http://www.itstackle.com in a ranking to get a good recognition.


Feb 11 2010

What are Backlinks? Improve page rank by getting 1000 backlinks quickly


www.backlinkking.info Ron Medlin rmedlin04@yahoo.com +1404-317-3925 Improve Page Rank using this cool program that gives you 1000 backlinks to your website which are completely unique. What are backlinks? Backlinks are a great way to imrpove page rank. Backlinks are like votes for…


Feb 5 2010

How You Can Improve Your SE Rank with Backlinks

Building backlinks to your website is strongly recommended in the internet selling community nowadays. This practice is especially helpful for the purpose of drawing organic ( read’free’ ) traffic to your internet site. And, if you don’t have traffic to your website, you don’t have much if getting paid is your goal.
By building backlinks to your website, you benefit in a range of ways. First, your placement in the search engines can improve, since the number of backlinks pointing to a domain seems to have substantial effect on search website ranking ( love ).
The rest of this article will focus on many backlink building techniques that are superb for noobs and experienced marketers alike.

These sites offer a chance to bookmark all the websites ( including yours ) that you find interesting and wish to keep track of. Bookmarking your site usually means you are making a backlink too.
internet Site Directories
These also are in great supply. These sites are storehouses for information about all sorts of internet sites, sorted by subject. Many let you submit your internet site for inclusion for free and make a backlink if your internet site is accepted.

These are often referred to as reciprocated links. You let me put my link on your internet site and I allow you to incorporate your link on my site. Reciprocal links are considered more valuable if they’re placed on a domain whose theme is relevant to yours.

Many blog owners welcome readers’ comments in reaction to their posts. The reader can typically include a website link along with their comment, making a backlink. Just look out for blogs that include the’no follow’ tag because then the backlink won’t count.

Submitting a press release entails writing up a short stories story about your website or some of its content. It’s a who, what, when, where, and how of something certain to be of interest to the media. As with many of these techniques, there are free and paid options. Of course you include a link to your website in your content.

Some say bum marketing is the best method to draw free traffic and ultimately heaps of backlinks.

These are typically non-public networks of blogs or web sites on which members can post content which includes a link to their website. The value of a backlink can increase if it is placed on a web page with a higher page rank

These have been created as Google seems to like one-way links. This review of the 3WayLinks technology shows it is valuable in securing a higher ranking in the search engines. The way it works is that site B will link to site C, with site C’s anchor text of choice.
He has established a network where each blog is totally independent. He makes certain that every blog post is manually reviewed for approval before it is submitted to the network. He also uses an automated process to verify that all the blogs in the network maintain their links to your internet site.

Another tool that’s I’ve found to be awfully useful is SEnuke. It is forceful new software that provides you with the most complete selling software solution available today! It is simply amazing as it’ll help you find profitable niches, establish the competition, find high paying associate products and most importantly it will let you rule up to three pages of Google listings for your niche.

Naturally some of the techniques, like bum marketing, are never complete. With some concerted effort you will be able to create hundreds or thousands of backlinks to your website and truly feel the search engine love.


Feb 4 2010

Improve Search Engine Rankings With One-way Backlinks

A couple of years ago, getting ranked really well in the search engines was a pretty easy task. I’m talking rankings in the top 10 for almost any keyword phrase you wanted.

All it took was a little research and effort, and within about a month or so, you could find your website listed in the top 10 rankings for just about any term you could want.

But, times have changed and it’s getting really difficult to get good rankings for all but the least used keyword phrases.

I know people are now teaching others to use what are called “long-tail” keyword phrases, but let’s face it– what good is it going to really do your website to be ranked #1 for a phrase like “why does my dog get fleas and how do I get rid of them?” if it’s only searched for once a year?

Why The New Search Algorithms Came About…

It wasn’t to long ago when you could simply trade links with other “like-minded” websites and webmasters, and this would really help your websites rankings.

Problem is– so many people started using very poor linking scripts, and everyone’s link directories all started looking the same. It got so bad in fact, that these scripts would even do automatic links between websites who were using the same linking script!

After you start getting 3 million websites all linking together, and linking to the exact same things and websites, well it can really kill the results in the search engines, so something had to change.

What Really Matters In Backlinks Today?

After much testing and research, what seems to make the biggest impact in your sites rankings today is what are called “One-Way” backlinks.

These are simply links that are pointing to your website without any returning links pointing back from your website to the other website.

Another very important thing about backlinking that seems to really help is making sure that the linked text pointing to your website DOES NOT always use the exact same keyword phrase for every backlink!

In other words, if your main keyword phrase you like to have pointing to your website from other websites is “dog behavior training”, DO NOT use that keyword phrase all of the time, otherwise it can be looked on as spamming by the search engines.

It’s better to use a 60%, 30%, 10% strategy for backlinked keyword phrases. For example, you might use “dog behavior training” 60% of the time, “dog obedience training” 30% of the time, and “stop dog chewing” only 10% of the time.

This way, you won’t have a problem of being dropped from a search engines index for spamming reasons.

Summary: Today, it’s best to have a combination of links pointing to your websites, with One-Way Backlinks being the most important.

Use a 60%, 30%, 10% keyword phrase backlink strategy to get the best performance from your efforts.

Now get out there and start hunting down websites that will give you one-way backlinks, and watch your rankings start to climb again!