RSS Backlinks for SEO

Search engine optimization has become the most important element of ranking high in the major search engines like Google, Yahoo, Bing, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you trust in and invest your hard earned money with a company who does not have a background in search engine optimization believing their claims?

We are in the business of providing Search Engine Optimization and SEM (including Blog Marketing and setting up continuity program and affiliate marketing programs for our clients.  We only use and recommend software that works for us and provides real value to our team – if it doesn’t make our job easier and better then we won’t recommend it to our customers and friends.  You can check out our current review of Apex Pacific’s new XGen SEO software at XGen SEO

The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.
No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any software available to do the SEO?

Yes! there are several SEO software packages available in the market. How do you know which SEO software is reliable and will meet your search engine optimization needs and most importantly, whether they would live up to their claims? Trust someone who uses the software everyday in their business, not just someone recommending you buy something to get a commission.

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

• On page optimization
• Off page optimization

On page optimization

On page optimization involves:

• Title Tags
• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
• Alt-Image tags
• H1, H2 tags
• High keyword density
• Quality content
• Ease of navigation
• Internal Linking and more…..

Off page optimization

Off page optimization is really not optimization at all, but SEM.  Link building is a huge part of that effort, but keep in mind that search engines only provide about 20% of the traffic online.  Where does the remainder come from?  Affiliate marketing and Media Buys!!!  If you have a product or service to sell online, you MUST have Dealers just like a distributor in the brick and mortar world does.

Off Page Search Engine Optimization can include:

• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions

But take care, these efforts alon will not accomplish your goal.  You need to strongly consider the following:

• Video Marketing
• Article Marketing
• Blog Marketing
• Social Media Marketing
• Media Buys
• Affiliate Marketing

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

So, what to expect from a SEO software selling website?

• Not a one time seller without any future upgrades
• A website with good technical support
• A website with a proven track record
• A website with a forum with quality user feedback
• Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback; our honest attempt to start this can be found at XGen SEO. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands SEO software whose sole aim is article submission to various article directories.

Article Marketing Made through Manual Submission is the most popular method among many experienced article marketers. Of course, I don’t say that they never use massive article marketing service, but I mean they mostly prefer manual article submission. I’ve always thought about the main reason why many internet marketing gurus consider this the most effective article marketing strategy. Now in this article, I’ll share my research results.

Article Marketing Made through Manual Submission – Why Is It The Most Effective Article Marketing Strategy? 

Here are top 2 Reasons:

 1.    Manual Article Distribution is More Reliable. 

I think the first important reason is that such kind of article submission is more reliable. Why? – Because when you submit each and every article manually, you choose only a few directories and after submission you ensure article is already online.  

But could you do this with massive distribution with software? Then you would have to visit each and every article directory from those 100 or more sites and check if your article is live. This would tire you fast and a few days later you would certainly quit doing this routine.

 2.    Manual Article Distribution is More Productive  

Why? – Because you choose only the best (do-follow, highest pr) sites for manual submission to get maximum results for minimum efforts. Therefore finally you get more productive results.

I think for these top 2 reasons some internet marketers often use manual submission for the most effective article marketing. 

Conclusion: 

Article marketing made through manual article submission is more time-saving, more productive and more reliable. This is like to working according to 80/20 principle.

While there are many ways to increase your website traffic, Article Marketing is one of the best as there are so many benefits. Sure, you can generate fast website traffic through Pay-Per-Click advertising but if you stop advertising, your traffic disappears immediately!

Article Marketing is different. Done properly, Article Marketing brings credibility, targeted website traffic and a huge influx of one-way backlinks.

Think about all the benefits…

Web surfers benefit by reading your articles and the valuable content they provide. You, in turn, are viewed as an expert and get the opportunity to “start a conversation” with the reader.

If your readers enjoy your articles, they’re likely to click the link you’ve provided in your resource box to learn more about their topic of interest.

Another huge benefit of Article Marketing is the increase in one-way backlinks. The more quality links a site can produce, the better the odds are the site will be found in the search engines.

This is phenomenal as your articles will bring you direct website traffic and improve your chances of getting “free traffic” from the organic Search Engine Result Pages (SERP’s).

That said, there are a number of things the article marketer must know to improve their chances of success.

Here are the Top 5 mistakes made by article marketers:

1. Failure to learn the basic requirements of the article directories.

Each article directory has its own set of rules and regulations but the majority of them are pretty consistent. If you error on the side of caution… like not including HTML coding in your article’s body text, you’ll find your articles gain wider acceptance.

2. Failure to treat the Article Directory Editors with respect.

Since most article directories allow authors to submit articles for free, the Editors are under no obligation to accept or publish the articles we submit.

It is wise to treat the Editors with kindness and respect. Learn their regulations and follow them.

Don’t submit articles unless they are unique and well-written and don’t try to “trick” them by re-submitting an article after only making a few “tweaks.”

3. Submitting an article with a poorly-written title.

Many article marketers spend a good deal of time perfecting their body text but put little thought into their title copy.

This is a huge mistake as a “killer” title is vital to an article’s success. Make sure your titles contain relevant keywords and make them enticing to your audience.

Titles which include an element of curiosity are read more often.

4. Submitting an article without a “killer” resource box.

Like the title, many article marketers fail to capitalize on the benefits the resource box provides.

The whole goal of Article Marketing is to get readers to read and enjoy our articles and then get them to click on the link(s) we’ve provided in our resource box to visit our site.

Without this traffic, we’ve lost the main benefit that Article Marketing provides… targeted website traffic.

Write your resource box copy in the “third person” and make sure you include an element which directs your reader to take action.

You can be aggressive and use something like “Click Here” or include a more subtle element like “Please visit my site for more information.”

Either way, make sure to include an “action element” and provide the link to your site.

5. Stopping too soon.

Article Marketing is very effective and much faster than pure SEO but it still takes some time to realize the full benefits.

Too often, article marketers write a couple of articles and then stop because they don’t experience the success they’ve envisioned.

In order to keep yourself motivated, it’s important you track your progress. Make note of your Alexa traffic rating (if any), your Google PageRank and your backlinks before beginning your Article Marketing campaign.

Also, check your site’s Search Engine Placement in the major search engines for the keywords you’ll be targeting.

Check these stats every month and compare them to the figures you recorded before beginning your Article Marketing campaign. I’m sure you’ll see a significant improvement and get the “fuel” you need to continue your Article Marketing efforts.

While I’m sure I haven’t covered everything, these 5 tips will help you stay in the “good graces” of Article Directory Editors everywhere and will help your articles be found more often.

The “Golden Rule” is alive and well! Remember to treat each Editor with kindness and respect and they in turn, will promote your articles for maximum effect.

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