RSS Backlinks for SEO

Tested Marketing Strategies – Proven Results from Internet Marketing Consultant Michael Campbell www.dynamicmedia.com SEO mistake #1 is forgetting to put keywords in your Title Tags. In this seven minute video, you’ll discover… * the importance of Title Tags * how to use them to your advantage * why keyword stuffing sucks * a #1 ranking that’s not converting * the secret to getting more clicks * top rankings for dual keyword phrases

This video demonstrates how to conduct your own keyword research for your own website SEO (Search Engine Optimization), explaining how to use one of the best free keyword research tools (Wordtracker) and showing how you should choose your keywords. Visit Top10SEOMistakes.com to find out more.

One should consider the given below web hosting mistakes and should restrict them from having a seriously negative impact on his/her website.

Mistakes and solutions:

1. Contact Information

One should make sure that his/her web host has contact information available to user 24 hours / day and 7 days / week. This facility provided to the user should be in the form of phone numbers plus e-mail addresses that correspond to the web host domain name. The user should make sure that he/she is dealing with a real company that not only concern about there own business but also of user’s.

2. Excess Bandwidth

It is a serious problem faced by the user that while using a free or cheap quality web host there are more chances that he/she do not possess sufficient amount of bandwidth which could cause problems with user’s website in the later time. Even in the condition when user has to pay a little bit more amount of bucks, it is worth to gain further bandwidth. The user should inquire about this before signing up with a web host.

3. Liberal Disk Space

Several times it happens that user is in false happiness for finding a cheap or free web host and just signs up without even inquiring about the quantity of disk space they provide. A user should ask just one question to him/her, what he/she will do in circumstance when the disk space fills up? One should confirm that his/her host provides him/her liberal amount of disk space or not, if not one should look for an alternative (web host).

4. Web Host Domain Name

One should confirm that the company domain name that it matches with the web host company name or not prior to disclosing his/her credit card information or rather say hosting his/her website with them. On the Internet it is up to the user to choose whether a company is genuine or not, one should verify the domain and company name to locate a combination between them to sustain.

5. Protection

Inspite of the web host and website design, the user must ensure that he/she have secure websites for purchases where people will enter the banking or credit card information. There is no argument on the fact that, if one’s site does not appear to be secure, customers will definitely leave. One must get rid of such circumstances and must go to an extent of the limit to make customers feel secure and convinced buying from his/her own site.

6. Strategy Ahead

One should be prepared for the future and should give a thought in his/her mind about the websites growth. In absence of proper strategy one has to face some severe challenges if one outgrow his/her website, shopping cart, bandwidth etc too quickly. One should adopt a systematic plan for slow, medium, as well as fast growth so that one can remain aware about how to tackle challenges in every sort of situation.

7. Sluggish Server

One should confirm that his/her web page loads within 10 sec. for a 56 k modem. If not, then people will prefer to desert one’s site before the page ever opens rather than waiting. The reason behind it is that, people are looking for instant gratification on the Internet. How to provide information is user’s headache, if cannot the people (customer) will leave on the spot. There is no matter to compromise.

8. Blueprint

One should confirm that his/her host should permit him/her to design the site for ultimate success. Presence of too many policies or regulations regarding the site design will probably influence the sales and the way customers perceive one’s site then should look for another host. There is no scarcity of choices.

9. Checkout

One should prevent several formalities in the checkout process and should ensure that it should be in clear, simple, and to the point format. People prefer to buy their products without giving one a lump of private information. Let the customer do that or plainly make certain fields optional if one is attempting to carry out market research.

10. URL

If one wishes for an ideal reflection of one’s business and services he/she should possess own personal URL. One should not use a free host that provides him/her some kind of space using their URL with some further information at the end of the URL that directs it to him/her. There is no harm in loosing some of the bucks and getting one’s own URL that is unique, simple to process, and says something about one’s company. No doubt, it is going to be most crucial.

Everyone wants their websites to be search engine optimized, or SEO-friendly. However, there are some common errors that people make when they’re doing SEO work on their site, and these errors can actually cost them that highly coveted top ten ranking that everyone wants. Here are some things to avoid when doing SEO work on your website.

Remember the ALT tags! Almost every image on your website (not including the background and any images that serve as buttons and the like) needs to have ALT text. This is the text that shows up if the image doesn’t load. More importantly, however, it’s the text that tells search engines what the image is since the programs can’t actually see the picture. A good ALT tag will include two or three of your keywords, and it’s a great place to stick in extra keywords that the viewer will (hopefully, unless your image is missing) never see.

Don’t use the same title tag on every page of your site. While it may be easy to simply write one title for your homepage and then leave it on every page, this is another place where you’re losing out on a place to stick keywords. Vary the title for each page so that search engines will notice the difference, and try to include different keywords for different pages.

Avoid scripts! While Flash and the like are becoming more compatible with search engines, it’s still difficult for more search engines to see inside Flash objects. This means you’re losing places to put meta tags, ALT tags, and more.

Don’t just write for robots. While writing articles with a high keyword density might get your page ranked higher by the search engine, it’s going to send actual human readers away. They don’t want to read anything redundant or clumsy. “Our furniture store in London provides great furniture for London residents looking for furniture designed specifically for London” is going to either annoy readers or make them laugh at the horrible writing. Be sure your SEO phrases and such can be integrated into the text seamlessly so they don’t stand out and don’t over-use them.

Also, actually write your website text yourself (or hire someone to write it). Don’t plagiarize – don’t copy and paste text off of one website and put it on yours without making it clear where the text came from. Too much duplicate text on your page will be flagged by search engines.

Likewise, avoid any bad SEO practices like hidden text or keyword stuffing. Hidden text refers to adding a ton of keywords at the bottom of a website and then making them the same color as the background, effectively hiding them from viewers. Search engines still see them, however. In the past, this was a technique that did actually make search engines rank sites higher, but today’s robots are smart enough to recognize this technique and ignore it. Likewise, keyword stuffing, or making a webpage that’s almost nothing but keywords, raises a number of flags in search engine robots and may actually get your pages ranked lower.

Finally, make certain all of your links describe where they’re going. No one likes to click links that aren’t clearly described by the surrounding text or give a good idea of their target. Plus, links are another factor a search engine uses to determine site relevancy, so not clearly marking them is detrimental in several ways.

I look at a lot of sites on a daily basis. There is a lot of common problems I see on the sites. Some people may have tags establishment or misuse of tags that have no real purpose. I have compiled a list of the top 5 do-it-yourself SEO mistakes. It is safe to say that many do-it-yourselfers can have at least one of these errors on their sites. These should help you avoid these costly mistakes and often pull you in the ranks.

1) Keyword tag – Seo Services

A keyword is the beacon of keywords, but not for keywords. You can not just stuff this tag with keywords that your entire site is related. The tags must reflect the keywords only on that particular page, not the entire site and not all of the keywords you think your site could be searched. Also, you should not have more than 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, do not write: Broadway tickets, the circus tickets, hockey tickets, boxing tickets, and so forth. Do use Broadway, the circus, hockey, boxing, tickets and so forth.

2) Description tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these keywords to stuff. Search engines like Google are interested in what is on the page. More specifically, what visitors can see. In my opinion, the abstract tag has no place on a site.

3) Description Tag – The idea behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 to 25. I see a lot of site owners stuffing this tag with keywords, or having a description that is just as long. Stay within these guidelines and you will be fine.

4) Title tag – This, I believe, is the most important tag. This is the first tag the search engine bed. He tells what the search engine of the “page” is about. Do not put your web address here. Do not add your company name at the beginning of this tag either. It should not exceed 60 characters.

5) Content-If you notice, I received comments on the relevance of the “page”, not your entire site. Each page has its own keywords. Tag the title tag, description and keywords. All these keywords should be the same. Add it to your content as well. Now your page should be fairly well optimized.

Why is it that the sites fall short? Simple, the content is not optimized. Search engines are, for the most part, pretty basic. You enter a search term and it retrieves sites containing those terms while also taking a number of other factors into account. So if your site does not have these terms, how will you find it? You will not. More to do with keywords and you will experience the same result, but for different reasons. Sometimes, while reading about SEO can be bad. Try too many tricks, tips or methods is like too many cooks spoil the soup. At the end, they may do more harm than good. These rules are very easy to be followed by all. And the doubt? Always consult or hire a professional SEO Expert.

Rae Hoffman of outspokenmedia.com talks about the most common SEO mistakes she sees when conducting site reviews.

Offering “free-reprint” articles to targeted audiences is one of the most effective and low-cost methods to become a recognized expert on the internet, establish credibility and generate long-term targeted traffic to your website. Well-written, informational articles are always in great demand by thousands of publishers and editors of websites, newsgroups, blogs and e-zines who rely heavily on providing innovative and fresh content to their readership and to attract search engines and site visitors.

Unfortunately, many solo entrepreneurs who market their services with articles are making serious mistakes that result in their articles not being published and not getting targeted prospects to their website. There are 4 factors that determine the success of any article:

the preparation you do before you write an article
the content of your article
the format of your article (“article mechanics”)
how you optimize and distribute your article

Let’s take a look at what the most common article marketing mistakes are and how you can avoid them.

Article Marketing Mistake #1 – Not Being Clear on the Reason to Write Articles

The primary reason to write an article is to inform your audience. If your article is not written with this purpose in mind, few people will want to read your article and you will fail to see all the benefits of promoting your article. Generating links by submitting your article to hundreds of sites will help to boost your search engine ranking but if you’d like to get people to read what is in your article, and then click through to your site, the solution is to produce better content.

Article Marketing Mistake #2 – Failure to Plan for Your Audience

Who are you writing for? You want only the people who are interested in reading your article and in the services you have to offer. You’re not writing for every person browsing on the internet. Ask yourself these basic questions about your target audience:

What kind of information are they searching for when they go online?
Do they have any problems related to what you have to offer?
What is their occupation, sex, age, etc.?

Then strategically choose the title, keywords of your article (more about this in Mistake #7). Did you know that the title determines as much as 95% of the success of your article in terms of how much traffic your article will generate back to your website? In fact, the first 3-5 words of your title are the most important. Then begin planning the content to make sure your article provides useful information or addresses a problem with a solution.

Article Marketing Mistake # 3 – Publishing Content That Publishers Don’t Want

If you want article marketing to work for you, write articles that publishers would want to publish. They will not publish your article unless it contains quality content that will give their readers value. You will also have to adhere to publication rules in order to have your article approved and listed. Rules include the use of self-serving links, unique content, the use of HTML, article length (aim for 700 to 1000 words), keyword anchor text, resource boxes and affiliate links.

Article Marketing Mistake # 4 – Not Writing with Personality

In delivering your information, make it engaging and entertaining. Use your sense of humor if you have it. Put a little of your personality into your writing so that readers will feel a connection with you. When making a buying decision for professional services, the number one factor prospects consider is how much they know, like and trust you.

Article Marketing Mistake # 5- Too Much Sales Hype

Article marketing isn’t about selling – it’s about pre-selling. No one will publish an article that reads like a sales letter. You get to promote yourself in your Resource Box at the end of the article where you include your name, brief professional information, your unique selling proposition (USP) and a call to action with links to your website.

Article Marketing Mistake # 6 – Failing to Maximize the Promotional Opportunities of Article Marketing

In order to maximize the benefits of article marketing, it makes good business sense to optimize your articles so the search engines can list the website associated with your article on the search engine results pages. You will get free and targeted traffic from these listings! Include keywords in the title and content of your article and create metatags for your article pages. You can also include anchor text links in your resource box (the words you click on when you click a link).

Please note: there are best practices concerning these techniques so I recommend that you consult a professional to help you.

Article Marketing Mistake # 7 – Not Distributing Their Articles for Maximum Exposure

Many solo entrepreneurs don’t know the top sites to target for maximum exposure. They often end up submitting their articles to over-hyped and under-maintained sites. Moreover, article submission is very time consuming and tedious so they do a few submissions but not enough volume to give them the exposure on the internet they need.

So my recommendation is don’t just start writing. Plan ahead and write strategically to increase your article marketing success. The choice is yours – you can get a little exposure from increased link backs, or for a little extra work, enjoy massive exposure. If you have passion for a subject and can explain things like you would to a friend over a cup of coffee, you can write articles people will want to read. Just do a bit of planning first.

To write or not to write? That isn’t the question. The questions that you must be able to answer are: What’s in it for the reader? What’s in it for the publisher? Does my article provide value? Savvy solo entrepreneurs generate thousands of dollars from Article Marketing each year. So can you!

Copyright 2006, Michele Hanson-O’Reggio

While there are many ways to increase your website traffic, Article Marketing is one of the best as there are so many benefits. Sure, you can generate fast website traffic through Pay-Per-Click advertising but if you stop advertising, your traffic disappears immediately!

Article Marketing is different. Done properly, Article Marketing brings credibility, targeted website traffic and a huge influx of one-way backlinks.

Think about all the benefits…

Web surfers benefit by reading your articles and the valuable content they provide. You, in turn, are viewed as an expert and get the opportunity to “start a conversation” with the reader.

If your readers enjoy your articles, they’re likely to click the link you’ve provided in your resource box to learn more about their topic of interest.

Another huge benefit of Article Marketing is the increase in one-way backlinks. The more quality links a site can produce, the better the odds are the site will be found in the search engines.

This is phenomenal as your articles will bring you direct website traffic and improve your chances of getting “free traffic” from the organic Search Engine Result Pages (SERP’s).

That said, there are a number of things the article marketer must know to improve their chances of success.

Here are the Top 5 mistakes made by article marketers:

1. Failure to learn the basic requirements of the article directories.

Each article directory has its own set of rules and regulations but the majority of them are pretty consistent. If you error on the side of caution… like not including HTML coding in your article’s body text, you’ll find your articles gain wider acceptance.

2. Failure to treat the Article Directory Editors with respect.

Since most article directories allow authors to submit articles for free, the Editors are under no obligation to accept or publish the articles we submit.

It is wise to treat the Editors with kindness and respect. Learn their regulations and follow them.

Don’t submit articles unless they are unique and well-written and don’t try to “trick” them by re-submitting an article after only making a few “tweaks.”

3. Submitting an article with a poorly-written title.

Many article marketers spend a good deal of time perfecting their body text but put little thought into their title copy.

This is a huge mistake as a “killer” title is vital to an article’s success. Make sure your titles contain relevant keywords and make them enticing to your audience.

Titles which include an element of curiosity are read more often.

4. Submitting an article without a “killer” resource box.

Like the title, many article marketers fail to capitalize on the benefits the resource box provides.

The whole goal of Article Marketing is to get readers to read and enjoy our articles and then get them to click on the link(s) we’ve provided in our resource box to visit our site.

Without this traffic, we’ve lost the main benefit that Article Marketing provides… targeted website traffic.

Write your resource box copy in the “third person” and make sure you include an element which directs your reader to take action.

You can be aggressive and use something like “Click Here” or include a more subtle element like “Please visit my site for more information.”

Either way, make sure to include an “action element” and provide the link to your site.

5. Stopping too soon.

Article Marketing is very effective and much faster than pure SEO but it still takes some time to realize the full benefits.

Too often, article marketers write a couple of articles and then stop because they don’t experience the success they’ve envisioned.

In order to keep yourself motivated, it’s important you track your progress. Make note of your Alexa traffic rating (if any), your Google PageRank and your backlinks before beginning your Article Marketing campaign.

Also, check your site’s Search Engine Placement in the major search engines for the keywords you’ll be targeting.

Check these stats every month and compare them to the figures you recorded before beginning your Article Marketing campaign. I’m sure you’ll see a significant improvement and get the “fuel” you need to continue your Article Marketing efforts.

While I’m sure I haven’t covered everything, these 5 tips will help you stay in the “good graces” of Article Directory Editors everywhere and will help your articles be found more often.

The “Golden Rule” is alive and well! Remember to treat each Editor with kindness and respect and they in turn, will promote your articles for maximum effect.