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It is a simple truth. Yet while many of the biggest players on the web know it, most webmasters overlook the fact that customer reviews can provide for a source of constantly updated content that potential customers would find to be an invaluable source of information.
It is also true that by simply combining customer reviews with RSS feeds, you too can ride a new wave of shopping (or social) traffic.
Traffic! It is the one problem that webmasters continually face, and which can NEVER be fully solved. How to find visitors in a reliable, repeatable, and cost-effective way. Because without visitors all your beautiful content might as well be locked away in a vault–no one is ever going to see it. If the purpose of your site is to sell, you will sell nothing. If the purpose of your site is to build a social network, you might remain its only member. You need traffic to succeed. Lots of it.
In this article I am going to consider just one traffic building initiative–one that happens to be enjoying a growing wave of popularity. It involves harnessing the power of RSS (Really Simple Syndication) feeds to build traffic. You are probably aware of RSS as a means of syndicating news content. Websites that produce news have been building XML-formatted news stories for years. These files are retrieved by other websites, the new stories are extracted, and the content is placed (on these publisher sites) before a public ever-hungry for new information. The arrangement has worked well for everyone. Those who have displayed the RSS feeds have gained content to feed their visitors. Those who have produced the RSS feeds have obtained backlinks to their websites, which has helped to bring in new traffic. In fact the arrangement has worked so well that webmasters have been encouraged to move beyond simple news syndication.
This makes a lot of sense. News articles hardly represent the only content that surfers are looking for. Recipes, shopping coupons, MP3s, schedules for local events… The list of possible things that people search for is endless, and if you can provide “new” instances of such information, then RSS represents an ideal means of getting that information in front of the people searching for it. Sure, it used to be the case that everything you wrapped up in an RSS feed had to take a very simple form. Every item in your news feed was reduced to a title, a url (to the source of the information), and a short snippet, or description, to hook the reader. But RSS has sprouted wings over the years and now you can package practically any data structure into a feed that you like. Because of this there is no reason why we cannot suitably package customer reviews into a feed.
But what exactly would we put into an RSS-formatted customer review feed? And is this a good idea? Let me answer the second question first. Yes! It is a very good idea to package customer reviews as RSS feeds. Why? Because if you think about it, a customer review is very much like a news item. It is a packaged opinion that has been released for the express purpose of swaying the mindset of someone who is looking for information on the very topic it addresses, whatever that topic might be. To the person searching for the information, this review is news indeed, and more often than not it is welcome news.
So what should go into the feed? Well, a summary of the review, seems obvious. That can be used as the title element, and a snippet of the review can be used as the description. But there are other elements to a review that we have grown accustomed to over the years, and they can go into the feed too. Pros and cons of the reviewed item can be listed and highlighted. We can put in a numeric rating for several different attributes of the item being reviewed (for example, quality and robustness of the item, its ease of use, value for money, and so on). We can put in images too. Stars to represent the numeric ratings, maybe. A picture of the item. We could even put in a link to the profile of the reviewer if we wanted. When we do these things, the final formatted customer review feed can look very enticing indeed.
Of course, the prospect of collecting reviews, let alone formatting them into RSS feeds might very well seem daunting to the average webmaster. But there are low-cost commercial applications available which will do all of this work for you–for example, the review engine known as Red Queen (see the resource box below). Furthermore, you can now upload customer reviews (in RSS format) to Google Base and make them available to the various Google outlets. Admittedly these are early days for webmasters hoping to profitably hook into Google Base traffic sources, but the prospects are exciting nonetheless.
One thing that seems certain is that customer reviews as RSS feeds represent an as yet untapped opportunity for webmasters. Customer reviews have long been profitably used by big players on the web (Amazon.com being an obvious example) but have not been fully exploited. By coupling this popular opinion-based source of information with the technology of RSS syndication, savvy webmasters who take the reins today are sure to get first mover advantage on this new means of marketing, and build the traffic they need to assure the success of their online businesses. And, of course, there is really no reason why you should not be one of them!
Social Bookmarking is a significant thing for your online shop! And here Iâm going to tell you why.
No visitors â no sales. You own a web-shop (or even many web-shops) and you want it to be profitable. There are several thing, on which it depends: hosting, design, prices, payment methods, additional services etc. One of the most important thing is your web-shop RANK in search engines. Yes, exactly rank helps your site to be easily found by potential customers. The higher rank of your shop, the higher it is in the list of searched information between other (including competitive shops) web-pages. Usually, customers look through only 1-2 first pages for needed shop and you must do everything to be on those first pages! High rank of your online shop helps to increase your traffic – to get more visitors (read – potential customers). That is what you need!
How make your rank higher? It is easy to answer but not so easy to do. Of course, itâs search optimization (SEO). And an important part of SEO is Social Bookmarking.
Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users – Wikipedia.org
Social bookmarking is a powerful tool in promoting your web store. The more people bookmark you shop, the more value it will get for search engines and the higher rank it has. It also gives your site more exposure. Your web-shop rank depends on quantity of links to your site on other sites. The fact is that links from social sites are more trusted than from commercial one (by Internet users and also by Google and Yahoo). But there is one “but” – social bookmarking by itself is quite time-consuming. Make bookmarking of your site easily and fast!
There are a lot of services designed to reduce the time and effort needed to socially bookmark a website. Iâll shortly tell you about one of the best. It is unique solution which will let your customers to bookmark your site: any your product, category or page into social favorites / bookmarking services – Social Bookmarks Supercharged osCommerce Module
Here are the most important Social Bookmarking Module Benefits for your online business:
- very simple way to bookmark your site
- your visitors promote your website – for you, without you
- increase link popularity – Improves SEO results in long run
- multiple design templates out of the box
Module Features:
- flexible bookmarks pane position suitable for any store design: choice from multiple predefined layouts are available
- turn on or off any bookmarking service
- support of all most popular bookmarking services – 120 out of the box and adding constantly
- support of Advanced SEO for osCommerce
- improves SEO results in long run
The goal of the Module is to help you to get more visitors, higher rank and, as a result, increase your sales. Donât miss this opportunity and download free trial version here http://www.magneticone.com/store/oscommerce.modules/social.bookmarks.supercharged…oscommerce.module
Successful bookmarking!
Product Description
Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc.
In Detail
If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd.
All approaches and techniques described here are proven to have worked well for successful osCommerce-based online businesses among the, over 650, all around the globe with which the author has been actively involved as developer, project manager, or online business consultant.
osCommerce is an open-source e-commerce solution written in PHP and MySQL that can be set up on various platforms. More than 10,000 businesses and sole traders all around the world benefit from its features and flexibility. The importance of the osCommerce community consisting of over 100,000 can not be stressed enough as this is where both online merchants and web developers can communicate and find solutions. There are many “contributions” — modules for osCommerce that further extend its functionality — making it suitable for almost every business’s requirements.
What you will learn from this book?
Approach
Packed with expert advice and practical examples of effective store design and report creation to help you make better decisions, formulate more effective strategies, and measure your success.
Who this book is written for?
This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site.
This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.
Many people associate autoresponders with emails. They are not mistaken anyway but for this piece of auto pilot programs are more than emails. Autoresponders are tools that can be used in a variety of ways to grow and skyrocket the sales of a business. Remember that, sale does not only involve the mounting of an ecommerce site, putting up a shopping cart and then getting buyers to make choices. It involves constant, well-crafted and sophiscated interaction with customers.
In this article, we look at 5 effective ways you can use autoresponders to generate six figure incomes for your website.
Publishing an ezine
Autoresponders which have the broadcast capabilities can be used as a cost effective means to create mailing lists to which you can periodically send your readers ezines. Ezines have the great value of preparing the minds of your prospective buyers for a purchase. It is a good platform from which you can launch your product or service, or explain how your business works. The more informed your customers are, the more they will buy from you.
If you are publishing ezines, it will serve you best to first offer a sample content. This way, prospective readers can have a preview of the actual ezines and then be able to get the needed urge to read the full ezine or the real one to follow.
Article distribution
You can use autoresponders to distribute your articles. Articles in which you have embedded your product links are an excellent way to boost sales. There are two reasons for this: First, an article is more explanatory and friendly than a sales letter. Secondly, an article can surreptitiously suggest to the reader to buy a product or patronize a service indirectly. The most important point for publishing articles are the confidence and authority with which the readers associate the writer. If your readers find your articles informative and useful, they will tend to like your opinions and recommendations’ resulting in greater sale of your products.
It is not only your opt-in list that can benefit from your articles. You can broadcast them to webmasters who need articles to boost their search engine rankings. As people read them at these sites, they follow the links in the articles to reach your site for a purchase or an enquiry of your product.
Using autoresponders to generate repeat sales
A customer who buys from you today is more likely to buy again tomorrow. Actually every business should strive for repeat sales and people who buy for the first time take less effort to make the next purchase.
You can use autoresponders to tell your past customers about the latest version of a product or an upgrade. You can even tell them about the availability of some accessories or enhancements to the original product that are worth buying. You can even tell them about discounts available and even say it is available to only past customers for them to get a feel of being valued as buyers.
No business can afford to lose sight of the leverage that autoresponders bring to them. It is therefore a strong recommendation that both start up businesses and well-established ones incorporate them in their website planning and online presence efforts.
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Article Marketing Distribution is an integral part of todayâs internet marketing. The more articles you submit the more traffic and sales you get. Now would you like to discover magic tactics to increase sales with article marketing on one article directory alone? Read below.Â
Article Marketing Distribution â How to do Profitable Article Promotion on One Article Directory?Â
Many internet marketers believe that article marketing distribution means submission of different articles to tens or hundreds of sites. But did you know that you get the same or even more effective results with article marketing on 1 content directory alone? Now I know what question you have in your mind:Â
How Can I get Maximum Sales With Article Marketing on only one article directory, without losing my time on others?Â
FocusÂ
It is important first to choose the highest traffic and high pagerank article marketing directory and to focus on it for a certain time.Â
Work Regularly Â
You would work on a daily basis to publish on the site at least 3-5 unique and useful articles for your potential buyers. It will mean to get minimum 150 high pr, quality backlinks at the end of month.Â
Compete with top contributors on the article directory site. Â
Try to find out the top author/marketer in your niche and compete with him through intensive article marketing distribution. Try to beat him both with quality and quantity of your work. Then you will rank first both on Google and in this content directory for all main keywords related to certain niche.Â
Conclusion:Â Â
Choose the right article directory to see real results from your article marketing distribution on a daily basis. The more articles you submit every day, the more traffic and sales you will get.Â
The power of article marketing! Do you what is the main secret of all article marketers? Would you like to learn one simple tactic they use to make as many sales as they can every day? Read on this article to find out my proven how to article marketing formula.
Power Of Article Marketing â How To Increase Your Sales Day By Day With Article Marketing Only?Â
Here is my How to Article Marketing Formula:Â
1.   Create Daily Routine For Your Article Writing And Article Marketing.Â
Remember that article writing is the main soul of article marketing. When you produce more and more articles every day, your article promotion campaign can be even more powerful.Â
So define certain schedule for your article marketing campaign. I myself always write articles when I feel the maximum power of my brain. It is usually in the mornings. But I do article submission in the evenings when I feel tired and am not able to concentrate enough well to write quality articles.
2.    Submit A Certain Number Of Articles Every Day. Â
It is very important to distribute new articles to top content directories each and every day. Why? â Because from SEO point of view, it is better to distribute 5 articles per day, than 10 articles every other day. Search engines prefer natural, regular link building, so in this way your sites can get higher pagerank within a few months and generate more and more sales day by day.Â
 Conclusion: Â
Apply my How to Article marketing formula to find out the real power of article marketing. And then you will never hesitate about the effectiveness of this online marketing method.
Want to Increase Sales Through Article Marketing?